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football and willingness to help younger players.
It makes having a relationship with Johnny Manziel a perfect fit.
James said Thursday he texted the 2012 Heisman Trophy winner often this past season after Manziel's camp reached out for advice on how to handle intense scrutiny, something the four-time NBA MVP has been dealing with since high school. James was in contact with Manziel before and after the quarterback's Texas A&M games this fall.
James and Manziel will apparently have plenty more chances to interact in the future. Manziel is opting to be an early entrant to the NFL draft and is expected to be affiliated with LRMR, the management company operated by James' close friend, Maverick Carter.
"I think at the end of the day, he's an unbelievable competitor and we love what he brings to the table as far as being a football player and as far as being a young man that's trying to strive for greatness, so we're just happy we're able to be a friend of his and be able to help him," James said before Miami's game against the Knicks.
Manziel endured a tumultuous offseason after winning college football's biggest award as a freshman. James offered to be a sounding board, believing a lot of the criticisms of Manziel were "overblown." That turned out to be the beginning of what could become a lucrative partnership in the future between the NBA's best player and one of football's most electrifying ones.
"I think he's not the only college kid that's ever went to a frat party, or the only college kid that ever had fun, but obviously he's Johnny Manziel so it's blown out of proportion," James said. "But when the opportunity was brought to me, I basically just told him, if he's willing to listen, if he's willing to take my advice, then I'm willing to give it and he was all for it.
"Throughout this whole season I would text him weekly before the games, after the games, and I didn't know it would lead to obviously us being together now as far as business, but I was happy to help him."

An ailing LeBron James sat out Miami's win over the Portland Trail Blazers on Saturday night, the first game the Heat star has missed this season.
James injured his right groin Friday night in a 108-103 overtime loss at Sacramento that snapped Miami's six-game winning streak. He stayed in that game and finished with 33 points, eight rebounds and eight assists.
James, selected The Associated Press Male Athlete of the Year this week, also tweaked his left ankle in the loss.
The four-time NBA MVP warmed up before the game against the Trail Blazers, but was declared inactive about an hour before the opening tip.
"These guys are competitive. They all want to play, but he understood tonight," Heat coach Erik Spoelstra said. "A lot of our guys are Type A competitive so you can't leave the decision to them. We were thinking health first and big picture. He understood. When he went out there he knew he wouldn't be able to push it."
James was replaced in the starting lineup by Michael Beasley, and the Heat edged the Blazers 108-107 on Chris Bosh's go-ahead 3-pointer with 0.5 seconds left. Bosh had a season-high 37 points and added a team-high 10 rebounds.
James leads the Heat with an average of 25.2 points, 6.9 rebounds and 6.5 assists. He was not available for comment before or after the game.
The two-time defending champions also were without Chris Andersen (sore back), but Ray Allen (right knee tendinitis) and Dwyane Wade (rest), who both missed the game against the Kings, played against Portland.
James was the only Miami player to start the team's first 29 games.
"When he's in the game we rely so much on him offensively and when he is out of the game our package is so much different," Wade said. "We just wanted everyone to be aggressive."
During the Sacramento loss, James passed Larry Bird (21,791 points) and Gary Payton (21,813 points) to move into 29th place on the NBA's career scoring list.
With 21,819 points, the next player in front of James is Clyde Drexler at 22,195.
James has given the Blazers trouble at the newly renamed Moda Center. In 10 games in Portland, he has averaged 29.6 points, 9.9 rebounds and 7.2 assists.
He is listed as day-to-day. He turns 29 on Monday when the Heat play at Denver to wrap up a four-game trip.

The only thing that keeps LeBron James up worrying at night is basketball, which simultaneously makes perfect sense and no sense.
On one hand, he's the game's best player.
On the other, he's rarely impressed with himself.
Even after a year like 2013 - when a spectacular wedding, a second NBA championship and a fourth MVP award were among the many highlights enjoyed by the Miami Heat star - he still is, as he puts it, striving for greatness. Or, technically, more greatness, since his enormous list of accomplishments just keeps growing.
James was announced Thursday as The Associated Press' 2013 Male Athlete of the Year, becoming the third basketball player to capture the award that has been annually awarded since 1931. James received 31 of 96 votes cast in a poll of news organizations, beating Peyton Manning (20) and Jimmie Johnson (7).
"I'm chasing something and it's bigger than me as a basketball player," James told the AP. "I believe my calling is much higher than being a basketball player. I can inspire people. Youth is huge to me. If I can get kids to look at me as a role model, as a leader, a superhero ... those things mean so much, and that's what I think I was built for. I was put here for this lovely game of basketball, but I don't think this is the biggest role that I'm going to have."
Past winners include Joe Louis, Jesse Owens, Muhammad Ali, Carl Lewis, Joe Montana, Tiger Woods and Michael Phelps. Serena Williams was the AP Female Athlete of the Year, announced Wednesday.
James joins Michael Jordan and Larry Bird as NBA players to win the award.
"I don't think I've changed much this year," James said. "I've just improved and continued to improve on being more than just as a basketball player. I've matured as a leader, as a father, as a husband, as a friend."
So far in 2013, with a maximum of three games left to play, James has appeared in 98. The Heat have won 78 of them.
None of those was bigger than the four Miami got in the NBA Finals against San Antonio. In Game 7, James was at his best, scoring 37 points, including the jump shot with 27.9 seconds left that essentially was the clincher.
"He always rises to the occasion when it matters the most," Heat coach Erik Spoelstra said.
Business-wise, James is booming. Some estimate his annual income around $60 million, less than one-third of that being made on the court. His wife has opened a juice bar in Miami, and David Beckham wants James to be part of the Major League Soccer team he plans on bringing to South Florida in the next couple years.
Countless people want to align with James. Few make him listen. Beckham did.
"You want to be a part of it, but it has to feel real to you," James said. "You don't want to do something that doesn't feel much to you, that you're just doing for the money. We all have money. For me, my time is more than money at this point in my life."
James has another "decision" to make in 2014. He can become a free agent again this summer, though still smarting from the circus atmosphere that followed him during his final season with the Cleveland Cavaliers four years ago, James is staying largely silent on what might happen.
He insists he has no idea.
"I'm so zoned in on what my task is here this year that it's hard to think about anything else," James said. "A guy the other day asked me what I'm going to do for New Year's, and I haven't even thought about that."
When asked if there's anything he doesn't like about Miami, James offered few complaints, other than the often-clogged street - Biscayne Boulevard, or U.S. 1 - that leads to the arena the Heat call home.
"What is there not to like about Miami?" James said. "It is a home. My family is very happy; I'm very comfortable. But U.S. 1? I wish that was a highway."
Bear in mind, he's not always unhappy when that street is gridlocked.
The last two years, he's been largely responsible for hundreds of thousands of people lining that road for Heat championship parades.
And if he gets his way, they'll be back next June.